The ones you are actually thinking.

Take the free Step Zero check. It runs you through all three readiness stages — Agency Ready, Sales Ready, Client Ready — and hands you a four-column action map: what to ignore, prepare, configure and test. That's your first move, not a YouTube binge.

It means you have a GHL-powered offer you can sell, fulfil, and invoice — without making the client the test case. It requires three stages in order: your agency foundation (Agency Ready), your own system tested end-to-end (Sales Ready), and a repeatable client delivery process (Client Ready). Most people skip the first two and go straight to selling.

Agency Ready: business identity, domain, email, SMS, offer clarity, access. Sales Ready: your own enquiry-to-booking-to-fulfilment path tested on yourself. Client Ready: intake process, verification docs, sub-account setup, QA and handover. The Guides section covers each stage in detail. Step Zero tells you where you are.

No. If you can use email and follow a checklist, you can do this. The Toolbox gives you the sequence in plain steps. The Incubator builds it with you if you want company.

Your own. Always. You own the account, the DNS, the data, the billing. Never build your business inside someone else's sub-account — you lose everything if they disappear.

Before you go to market, your agency must have used the kind of system it plans to sell. That means you are the first contact in your own CRM, the first person to go through your own calendar booking, the first recipient of your own follow-up sequence. If you would not trust the path yourself, do not send it to a real prospect.

Neither is always right. Snapshots can save time if they're tested and documented — but most aren't. Step Zero helps you decide: build clean, sandbox a snapshot, audit what you have, or avoid and start fresh.

Almost always: missing or broken authentication (SPF, DKIM, DMARC), sending from a new domain with no warm-up, or using a shared IP with bad reputation. The Toolbox deliverability guide walks you through each one.

The one your existing network already needs and that you can deliver without building a complex funnel. Offer clarity is one of the Agency Ready dimensions — get it answered before you open the platform.

No. Courses sell you tactics. We start with clarity (Step Zero scores where you actually are), then route you to free Guides and a Toolbox. The platform is a means, not the message.

Agency Ready checklist, Sales Ready checklist, Client Ready checklist, email deliverability guide, AU/NZ compliance reference, and community access. Built to be genuinely useful, not a thin lead-magnet wall.

Getting started is free: the Toolbox, the three Guides, and Step Zero cost nothing. The Incubator (done-with-you) is paid.

Often, yes. If you started by jumping to tools, Step Zero is the clarity pass you skipped. Run through all three stages — it takes a few minutes and tells you what to fix before continuing.

As of 2026-07-01, Australian SMS sender-ID and regulatory-bundle rules take effect. Unregistered branded sender IDs get relabelled "Unverified" or blocked; AU local numbers not linked to an approved bundle stop sending and receiving. If you're sending SMS from GHL in Australia, check your compliance before that date. (Verify with qualified counsel before acting.)

SMS availability for NZ numbers can be constrained by provider inventory, number type, and local regulatory requirements. The US tutorial assumptions often don't apply for NZ operators. Check your NZ comms pathway — and confirm it works end-to-end — before building workflows that depend on SMS. See /au-nz for more.

No. Snapshots can save time if they are tested, documented, and built clean — but most available ones aren't any of those things. The most common outcome of buying a snapshot is spending a week undoing the mess it created. Build clean first; add a snapshot if and when you find one you've verified works.

It depends on how deep the mess goes. If you imported snapshots and now have multiple pipelines, broken workflows, and fields you don't understand: Step Zero is where we start. It tells you what to keep, what to strip, and what to rebuild. Don't keep building on a foundation you're not sure of.

Almost everything that isn't foundation. SaaS mode, whitelabel apps, extra pipelines, advanced automations, affiliate manager, memberships and courses — none of these matter until the Agency Ready stage is complete. Step Zero's Ignore column is often people's favourite part of the result.

With you. Always. This is done-with-you, not done-for-you. If we build it for you, you don't understand it, you can't run it, and you're dependent on us. You do the steps with us, you own the output, and you walk away able to maintain and grow what you've built.

Yes, with the right SMS setup expectations. The step-zero check flags NZ comms pathway questions specifically because SMS availability for NZ setups can be constrained. The Guides flag AU/NZ-specific steps at each stage.